A Fazenda Global do Futuro 2.0 wanted to represent “the unit of measurement” of the evaluation of the “well-being” of the Planet, uma “comparison” between the environmental and productive components that determine the degree of pressure and therefore of sustainability. The method innovation was to consider the planet as a large puzzle made up of farms and therefore, with their behavior, they are the thermometer with which to measure their state of efficiency. Hence the need for the realization of the concept of Fattoria Lab 2.0, a laboratory that is inserted in the territorial contexts and in the companies where through the work of the agronomists and foresters new solutions are developed for the sustainability of the productions and the relative identity of the communities.
The pavilion wanted to materialize the contextual representation of the participation project of the World Association of Agronomist.
In the semester of representation of the universal exposition, the participation program Global Farm of the Future 2.0 was implemented. In particular, the following were highlighted:
• the best agronomic practices;
• comparison of practices in different territorial contexts;
• the flows of innovation and its transfer;
• the ways of producing food in relation to its territory;
• sustainable growth and identities of local communities.
The centrality of the role of the agronomist in the design of food production and in the sustainability of choices was the central topic of EXPO 2015.
The Pavilion represented the iconographic message that through design has become a communication tool for knowledge. .
The popular, iconographic and multimedia activities that highlighted the profession’s activities focused on the study of the dynamics of the Global Farm, exemplifying the behaviours with respect to the following Focus:
• Biodiversity and genetic improvement
• Sustainability and Productivity
• Local development and identity
• Food and food waste
• Project culture and social responsibility
• Climate change and production area
These themes were the subject of activities and conferences within the exhibition space during the period of the international event.
A Fazenda Global do Futuro 2.0 was not only an ambitious communication project of the agronomist profession, but also a new way of measuring sustainable development through the Farms unit of measurement, the Global Farm Lab.
The pavilion built at EXPO 2015 is a prototype experience. It had the objective of entering the different communities, groups of agricultural and agri-food companies, to promote development models where research and innovation develop from the bottom up.
The structure built in EXPO2015 was designed to be completely “reusable” once the event has ended. The development of the initiatives will also focus on urban contexts to promote the concept of urban farms as a tool for the productive conversion of the areas affected by de-industrialization processes, rapid socio-demographic transitions and strong migratory flows.
A real starting point, that of the Global Farm of the Future 2.0, for a sector that, seizing the extraordinary opportunity of EXPO and developing its legacy, wants to investigate its new deal, determined to overcome, once and for all, the pauperistic imagery with which we have been used to knowing it.